How to Deploy AI Ethics in CRM Responsibly Without Slowing Down
In 2019, a Goldman Sachs credit card offered through Apple made headlines. Customers noticed that the card’s credit algorithm was
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The Rise of Agentic AI in B2B Sales
Most companies already have some form of automation in their sales stack like email sequences, CRM auto-logging, chatbots, basic workflow
The Real Cost of a Failed Salesforce Implementation and How to Avoid It
Gartner has measured CRM implementation failure rates at 50 to 70 percent across multiple studies. Johnny Grow’s independent CRM Failure
How Insurance Companies Are Rethinking Policyholder Relationships with CRM Technology
A woman in Ohio, let’s call her Janet, had been a customer of the same auto insurer for 11 years
How Energy Utilities Are Using Salesforce to Manage Field Operations and Customer Expectation
In July 2024, Hurricane Beryl tore through Houston. The storm knocked out power to more than 2.7 million CenterPoint Energy
How to Turn Operational Data Into Predictive Business Insights
There is a paradox that sits at the heart of most modern businesses. On one hand, they have never had
Technology Strategies for Visibility and Risk Management in Modern Businesses
There is a particular kind of stress that operations leaders know well. It is the moment you find out something
Why Culture Determines Transformation Success in Digital Transformation
Roughly 70% of large-scale digital transformation projects do not deliver what they promised. That is not a small miss. That
When Should Enterprises Choose Verticalized Cloud Solutions? A Guide to Industry Cloud Platforms
Cloud computing may have started off as a generic infrastructure, but it is not the same anymore. It has now
Building a Connected Healthcare Institution Through Digital Transformation
Healthcare has never stood still, but the pace of change today feels different. Patients arrive informed and expect clarity at