The rapid changes in market styles demand operational efficiency, along with a futuristic approach, and Salesforce development can help you get on the right track. The technology needs to be advanced enough not only to complete tasks but also to anticipate future needs. Salesforce has risen to this challenge by offering industry-specific platforms known as Vertical Clouds or Salesforce Industry Clouds. For organizations in healthcare, finance, education, retail, energy, and nonprofits, these clouds are redefining how technology drives growth, compliance, and efficiency.
What are Salesforce vertical clouds?
The Salesforce vertical clouds are pre-configured systems designed with industry-specific nuances in mind and can be integrated into the broader Salesforce framework to create a seamless experience. Whether it’s managing patient relationships in healthcare, donor engagement in nonprofits, or customer journeys in retail, these clouds come equipped to accelerate time-to-value while reducing customization efforts.
Industry-specific Salesforce solutions
As mentioned earlier, there are many vertical Salesforce solutions designed to meet industry-specific needs. Some of these industry solutions’ features have been explained as follows:
Healthcare and Life Sciences cloud: Healthcare service providers, caregivers, and pharmaceutical companies require the use of a Salesforce platform that supports:
- HIPAA-compliant data storage and workflows
- 360-degree patient views and care coordination
- EHR integrations and real-time communication tools
This helps streamline the functioning of various departments in the healthcare system, focusing the team to pay closer attention to strategic details and provide better services to patients.
Financial Services Cloud: The Financial Services Cloud, as its name suggests, is designed specifically for banks, wealth management firms, and insurance providers. Some of the features in this cloud include:
- Unified financial profiles and KYC readiness
- Advisor-client collaboration tools
- Automated onboarding and service tracking
In other words, these features are designed to automate and personalize numerous services, allowing employees to devote more time to developing relationships and strategizing for growth.
Education Cloud: The traditional way and means of managing educational institutions are no longer effective in the current scenario. There is a need for automation that is explicitly designed to ensure administrative jobs at these institutes are no longer redundant. The Salesforce Cloud education does just that and much more. Some of the features in the cloud include:
- Student lifecycle management from admissions to alumni
- Engagement tracking for fundraising and events
- Personalized learning journey creation
Non-Profit Cloud: The non-profit organization prefers to prioritize its funds and infrastructure, which usually takes a backseat. However, with a Salesforce non-profit cloud, you can access features such as:
- Donation and grant management
- Volunteer coordination and impact measurement
- Integrated marketing and donor segmentation
Retail & Consumer Goods Cloud: Whether it’s online e-commerce platforms or retail platforms with physical stores, a need for a system that can work for retail stores is crucial. The retail and consumer goods cloud offers:
- Product, price, and quote (CPQ) automation
- Omnichannel commerce experiences
- Personalized marketing using AI and data insights
Energy and Utilities Cloud: Energy and utility providers must leverage the cloud for efficient data management and precise operations. The Salesforce solution for energy and utility clouds includes features like:
- Asset and field service management
- ESG compliance tracking and reporting
- Usage analytics and proactive customer service
You can utilize AI-based analytics for predictive modeling and intelligent operational work, which can increase revenue by multiple folds.
Why should you choose vertical clouds over traditional CRM?
We have established that vertical clouds, built for a specific purpose, offer significantly better functionality compared to traditional CRM platforms. Here are some reasons for the same:
Faster Implementation: Since the templates are already in place, there is no need for significant customization, and the team can start experimenting with the experience as soon as the cloud is installed. The built-in features make the job much easier for the team from the beginning.
Compliance Ready: Depending on the sector that the vertical cloud is built for, there are regulations that you need to adhere to to avoid any loopholes in your work. The Salesforce cloud software is tailored to meet HIPAA, FERPA, PCI, and other regulatory requirements.
Enhanced Collaboration: Working in silos can hinder a company’s growth. Manual data transfer can lead to data loss or the transmission of incorrect information. Salesforce data can be consolidated into a single, seamless format, eliminating the need to deal with silos.
Scalable personalization: AI and automation-based software can help scale your interface as your business grows. It can generate new leads and provide personalized follow-ups, leading to a higher conversion rate.
Cost efficiency: The one-time payment for the software may seem excessive for mid-sized businesses, but in the long run, it proves to be highly effective.
How Sarla Consulting Delivers Vertical Cloud Excellence?
With over two decades of CRM expertise, Sarla Consulting is your trusted partner for implementing Salesforce Industry Clouds. Our end-to-end services include:
- Strategic consultation for cloud readiness
- Seamless integration with ERP, legacy, and third-party systems
- Custom workflow design and data migration
- Change management and post-deployment support
Our cross-sector experience enables us to speak your industry’s language, ensuring a solution that aligns with your compliance, customer experience, and operational goals.